One of the original digital signage applications was Advertising.
And it's still widely used for that today. Whether advertising products and services or upcoming promotions and events, organizations have long used digital screens to get their message in front of audiences. With Omnivex digital signage software, we enable you to do more than just put a rotation of advertisements on the screen. You can easily manage, schedule, and display content on any or all screens in your digital signage network.
How can you use digital signage for advertising?
Dynamic Content
Leverage Omnivex digital signage software to update content in real-time. By constantly refreshing your content, you keep your advertisements relevant and appealing to viewers.
Target by Location
Omnivex software lets you easily assign advertisements to play by individual screens, groups, or geographic locations. Accurately track results and provide proof of play information to advertisers.
Schedule Content
Quickly update or change advertisements in real time with Omnivex software. Schedule ads to display at key times and locations to ensure the right message is in front of the right person at the right time.
Upsell Products
Omnivex digital signage software enables you to use digital screens throughout your business to sell complimentary products, services, or programs. Customize information by screen or location.
HD Video
Using Omnivex software, you can captivate and engage your audience by displaying HD video advertisements that showcase your brand, products, or services.
Social Media
Integrate social media content into your digital signage using the Omnivex platform. Amplify your brand's online presence and foster social proof with user-generated content, reviews, and hashtags
Data Integration for Better Brand Engagement
Integrate data from various sources with your Omnivex digital signage software to create more effective and targeted campaigns. Data-driven insights provide valuable information about viewer behavior, preferences, and engagement patterns, enabling you to refine your content and strategies for optimal results. You can tailor content to specific groups through demographic data and historical behavior, ensuring that messages are relevant and compelling.
Additionally, you can better understand how viewers engage with your content by analyzing data collected from digital signage interactions. Metrics such as dwell time, click-through rates (CTRs), and conversion rates offer valuable insights into which messages and visuals resonate most with your audience. This information will help you identify high-performing content and refine your messaging to capture and maintain viewer attention.
Leverage Technology
With Omnivex, you can integrate advertisements with other technologies, such as IOT sensors, to create a more personalized experience for the viewer.
AR and VR
Augmented Reality (AR) and Virtual Reality (VR) technologies offer immersive experiences that captivate viewers. Integrate AR or VR content into your digital signage to create memorable and interactive encounters with your brand.
IOT
IoT devices can collect real-time data from various sources, such as sensors, beacons, and mobile devices. By analyzing this data, you can tailor content based on weather or time of day. Advertise umbrellas when it is raining or ice cream when it is hot!
QR Codes
Make information portable by integrating QR codes on your digital signage to push content to mobile phones. Scanning a QR code can provide the potential customer with additional product information, customer reviews, upcoming sales, or promotional coupons.
